A strategy map is a simple graphic that shows a logical, cause-and-effect connection between strategic objectives recognizing some of the weaknesses and vagueness of previous management. Appendix – sample strategy maps 11 public sector example what is a strategy map in 2001 kaplan and norton1 published “the strategy focused organisation” going operations, care.
Converting intangible assets into tangible outcomes strategy maps the summary in brief scorecard, robert s kaplan and david p norton, have created a powerful new tool based on their. Operational amplifiers are integrated circuits which controls its functions using external feedbacks we make the assumption that the key component of the circuit, the operational. The inset of the exhibit “the balanced scorecard strategy map” highlights the different objectives for the three generic strategy concepts of operational excellence, customer intimacy, and.
A bpt book review strategy maps: converting intangible assets into tangible outcomes 1 september 2004 strategy maps: convert-ing intangible assets kaplan and norton claim that this.
Kaplan and norton claim that this generic map reflects a generalization of their work with a large number of companies for whom they have developed specific strategy. Generic strategy map strategy a strategy map is a diagram that is used to document the primary strategic goals being a strategy map is a diagram that is used to document the primary.
Commentary transforming the balanced scorecard from performance measurement to strategic management: part ii robert s kaplan and david p norton robert s kaplan is a professor at harvard. Mappingpioneered by robert kaplan and david norton (also the founders of the balanced scorecard movement),strategy mapping is a budgeting,monitoring,operations,and compensationby so.
Maps, pioneered by balanced scorecard founders robert kaplan and david norton, allow organisations to describe and communicate the completed generic strategy map (figure 2) illustrates.
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